It isn’t glamorous by any stretch of the imagination… And it ain’t playin’ on Facebook and Twitter all day either!
It’s not so bad to being referred to as a social media rock star – as long as it’s other people saying it
I ran across an article today over on Ari Herzog’s blog and his guest, Dane Cobain submitted an awesome guest post today that I wanted to share with you! (Click on their names to follow them on Twitter)
I have never seen one quite like this – and I thought it exemplified what the typical day of a social media professional looks like.
“It’s 7:30 AM. I’m lying in bed with my iPhone, rubbing my eyes and checking e-mails and push notifications like crazy. There’s nothing that can’t wait – no urgent e-mails from a client, no aggressive tweets from an angry customer and no questions on Facebook that require an immediate answer. That’s good, that means I can get dressed and head towards the office.”
You can read the full article here: Meet Dane Cobain: Social Media Specialist
I wrote this post because I often run across articles, tweets and post about how people involved with social media are just playing all day long on Facebook and Twitter.
In essence there is some truth to this, however, it completely leaves out the 3 most important aspects to being a social media professional – having a brain, having a strategy, and doing activities that builds businesses.
Building relationships can be fun; however, building businesses is serious work.
If you think about it, that’s pretty amazing… building businesses with a media that didn’t exist just a few short years ago that is now becoming the most powerful media to build a business with.
The limitations of traditional media
It’s really the evolution of traditional media in my opinion… It always has been about moving people emotionally with your brand.
Finding that one thing that binds your customer’s values with yours and exploiting it in the marketplace with carefully crafted words and ads that hit all the right nerves.
The only thing missing from traditional media was the genuine connection that social media provides.
I’m not saying new media replaces traditional media, I am saying that overall, it makes media a whole lot more powerful.
You can now leverage many forms of media to get your messages out that lead to genuine connections.
It’s a far more powerful mindset than leveraging media and advertising that just leads to a sale… A genuine connection can lead to a lifetime customer, and many sales.
And this genuine connection benefits businesses more than anything else in the history of business.
The power of social media
Seth Godin: The tribes we lead
In the not so distant past, the cost of traditional media was simply out of reach for many, if not most small business owners.
TV, radio, and newspaper were all costly propositions, and keep in mind, this investment by a small business typically only covered one city, or regional footprint.
Did you know there are FREE youtube channels that have been acquired for hundreds of millions of dollars?
Podcasting is a great tool to connect with your audience in a very intimate manner, and to share valuable insights that make your connections even deeper.
Writing is perhaps the most powerful exercise a human-being can engage in… It provides you the ability to create stories that infuse your business with meaning.
Where do these ideas come from?
I started my entrepreneurial journey in the cable and cellular industries when they were in their infancy.
The investments made by entrepreneurs were in the millions of dollars to provide an unproven service (at the time)…
Cable was a luxury, not a household utility.
Television was free, why would anybody pay for it?
Cellular was expensive and only rich people could afford them.
They were as big as bricks and cost $2 per minute!
Millions of dollars were invested in just a single market before they could provide service to a customer.
Photo credit: Thamer Xavier
Now, entrepreneurs and business owners can access platforms for free to create content to serve up to a global marketplace.
I really think people miss just how powerful and valuable social media is. You need to think bigger.
There has never been a media whereby you could build a business around relationships.
Genuine connections lead to loyalty and long term customers.
It’s because of this I believe social media is the most powerful media in the history of mankind.
It’s global in nature, it’s powered by a global mindset, it’s driven by global relationships, and it brings progressive minds together to solve real problems and create successful social businesses of the future.
Social media is disruptive. It’s changing the world. It’s providing opportunities that have never been available before.